For the OPPO Reno15 Vietnam launch, the visual direction was built around the magnetic presence of Sơn Tùng M-TP, turning a smartphone campaign into a polished pop-culture moment. The art direction focused on creating a sleek, futuristic, and performance-driven world where the product and talent could share the same spotlight.

The challenge was to balance two icons in one frame: the phone as a design object, and Sơn Tùng as the cultural face of the launch. Through lighting, composition, color, and styling, the campaign crafted a visual language that felt premium, youthful, and distinctly OPPO, highlighting the Reno15 not just as a device, but as a statement of style, confidence, and self-expression.