Comfort Baby Gentle World

Credit:

Year: 2026

Client: Comfort-Unilever

Art Director: Sang Truong

Designer: Hoang Le Nguyen Duc

Deliverable: Key visual

My Scope of Work: Art Direction, Production

For Comfort Gentle, we created a soft pastel world where gentleness becomes tangible. The plush mascots act as emotional storytellers, translating the product’s mildness and long-lasting softness into a warm, family-friendly universe.

From the floating petals to the cloud-like textures and dreamy playground setting, every detail was crafted to evoke comfort, safety, and tenderness, making “gentle” not just a product benefit, but a feeling families can instantly recognize.

Creative Concept
Gentle World

The KV brings Comfort Gentle’s product role to life: making clothes gentle, soft, and delicately scented for babies and the whole family. Instead of showing softness as a functional benefit, we turned it into an emotional world filled with plush textures, floating petals, and pastel comfort.

The three bear mascots represent the key layers of care: gentleness for baby clothes, suitability for family use, and long-lasting softness. Together, they make the product benefit feel warm, memorable, and easy to connect with.